Bob Saffell is Principal and Founder of Senderos Information Management. He spent 27 years at Wolters Kluwer Health, most recently as Director of Product Software Engineering and Content Operations for its health, medical, and nursing journals.

Bob led content operations spanning journals, books, A&I databases, and aggregated content, including the OvidSP platform. He took multiple products and platforms from concept to launch, including AI-ready content infrastructure that replaced an aging technology stack. He built an engine-agnostic enrichment infrastructure, whose first application, MeSH enrichment, achieved accuracy above 97%. He also led early adoption of AI-assisted quality checks and automation. He has managed teams of 25+ people and 150+ vendor resources.

Bob holds an MLIS and began his career in academic libraries at the University of Kentucky. He serves on the Society for Scholarly Publishing's Career Development and Education Committees, is a member of ALPSP, and is a former member of the STM Future Labs. He brings board governance experience from USA Cycling and National Interscholastic Cycling Association. He's based in Asheville, North Carolina.